Customer experience is key
The changes in the methods through which customers now communicate with sellers and service providers has been dramatic over the course of the last five years. With traditional telephony channels giving ground to digital communications, customers also expect a joined-up approach to their conversations, regardless of channel, as opposed to being passed from ‘pillar to post’ when they need support.
Whilst the technology is certainly changing, great customer service is still delivered by people, whether at the customer front-end or in managing the complex technologies now involved in the communication process. Sigma has a proven track record in both maximising the use of these technologies and delivering front-end customer service staff which are a true reflection of our clients’ brands.