Customer Acquisition

Gaining and retaining new customers in an increasingly competitive landscape

Delivering effective inbound and outbound sales solutions

In the increasingly competitive energy utility sector, new customer acquisition is a perpetual challenge. OFGEM report that more than one in five customers now have their energy supplied by small to medium sized companies, leaving the six largest energy suppliers’ combined market share at an all-time low.

In 2017, 5.1 million electricity customers and 4.1 million gas customers switched their supplier with more than a third of customers switching from one of the six largest suppliers and many switching for the first time.

Sigma delivers extremely successful inbound and outbound sales campaigns on behalf of a number of energy utility companies.


  1. Conversion – Sigma has performed extremely strongly for its existing energy utility clients
  2. Specialist Sales Team - Sigma has dedicated sales specialists and an experienced sales. management team. This ensures a clear sales focus with differentiated training and performance management.
  3. Flexibility – established links with specialist sales recruitment firms allows Sigma to expand its sales team quickly in order to meet client expansion demands.
Redditch Office
Grosvenor House
Prospect Hill
B97 4DL

Birmingham Office
46 The Priory Queensway
B4 7LR